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I.O. Metro - a different kind of furniture store

Our Story

“We offer cutting-edge looks at a fraction of the retail cost, all while maintaining great quality.” Jay Howard, Founder & CEO

After purchasing his first home, Jay Howard was frustrated by the lack of furniture options in booming Northwest Arkansas. Instead of going elsewhere to shop, he conceived the idea of an ever-changing, instant-gratification store that featured modern furnishings at affordable prices. In 2005, at just 23 years old, Jay founded I.O. Metro with partners Christine Howard and Bill and Helen Benton. The rest is history.